Press Release | WASHOKU recipes that can be expected to prevent summer fatigue are available on the official website "A Journey to Find Mutual Value in Indo-Japan Food Culture" is now available!
The Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) has launched "A Journey to Find Mutual Value in Indo-Japan Food Culture" as a part of its efforts to commemorate the 70th anniversary of the establishment of diplomatic relations between India and Japan in 2022.
As a part of the campaign, we are pleased to announce that we have released a Japanese summer heat-prevention recipe on our official website (https://indo-japan-foodculture-exchange.jp/) for people in the North Indian region, especially during this time of the year when it is extremely hot. We are pleased to announce the following information.
1．Summary
Each year, North India, centered on the capital city of New Delhi, experiences a period of intense heat in May and June. As a result, we would like to introduce "simple Japanese recipes for beating summer heat exhaustion" that are popular in Japan.
We have carefully chosen recipes that not only use ingredients readily available in India, but are also relatively easy to prepare. We hope that you will try these recipes at home and enjoy them during the hot summer months.
Our official supporter Kummy, is excited to share two Japanese Vegetarian recipes perfect for hot summer days.
The first recipe is a refreshing Iced Matcha Latte. Matcha is one of the unique flavours of Japan and has become noticeably popular in foreign countries over recent decades. It is a well-known superfood that has numerous health and wellness benefits, including an increase in metabolism, an abundance of antioxidants, and the ability to soothe the mind and body.
Kummy will be sharing a simple and easy way to make Iced Matcha Latte, a trendy beverage among health-conscious individuals , so that you can enjoy this delightful drink while also enjoying the benefits of this superfood.
The second recipe is Cold Udon which is a typical Japanese dish but with an Indian twist. It will be garnished with Yin foods like tomatoes and cucumbers, which are said to help reduce the body temperature. She will also show you how to make Japanese Dashi Broth, which is the foundation of Japanese cuisine and gives Japanese food its unique and umami-rich savoury flavour.
Kummy’ page：https://indo-japan-foodculture-exchange.jp/kummy-official-supporter/
2．WASHOKU Recipes to Beat the Summer Heat
A skin-boosting Iced Matcha Latte to help protect your beauty from the sun!
Recipe name : Iced Matcha Latte
Click here for Recipe’s details!
https://indo-japan-foodculture-exchange.jp/recipe-icedmatchalatte/
A refreshing summer noodle - Cold Creamy Udon!
Recipe name : Vegetarian Creamy Udon
Click here for Recipe’s details!
https://indo-japan-foodculture-exchange.jp/recipe-coldcreamyudon/
3．Campaign "A Journey to Find Mutual Value in Indo-Japan Food Culture" an Overview
Objective
The promotional concept is "Enjoy our Differences," and the campaign "A Journey to Find Mutual Value in Indo-Japan Food Culture". The message is to respect, enjoy, and accept each other's differences. The goal is to create new possibilities for people to think together through the value of the exploration process of discovering commonality among the great differences between the cultures of the two countries.
Background
"IKIGAI : The Japanese Secret to a Long and Happy Life" (Japanese edition "Foreigners Discover the Secrets of Longevity and Happiness in Japan", Acknowledge, 2017) has become a huge bestseller in India, and people in India want to know the secrets of Japan, the country with the world’s longest life expectancy. People’s interest is growing. In Japan, such is the emphasis on the concept of "wellbeing," which means being in a good physical, mental and social state (= intrinsically valuable). In each theme, such as philosophy and health consciousness, which are the foundation of the "search for commonalities" between Indian food and Japanese food, there is an awareness of the essence of the underlying "IKIGAI" perspective, as well as an understanding of the country where the word "IKIGAI" was born and the concept of "wellbeing". The program is designed to promote the process of deepening the interest in Japanese food and food culture.
Concept Movie
A PR video will be provided on the official landing page of the "Japan-India 70th Anniversary Food Exchange" Campaign Office and on our YouTube channel.
Please click on the URL below to watch the video.
4．Organizing
Ministry of Agriculture, Forestry and Fisheries (MAFF)
<For inquiries regarding this matter, please contact>
Japan-India Food Culture Exchange" Campaign Office
(Japanese)
Aya Hamasuna
Mail: 181hamasuna@tow.co.jp
Japan-India Food Culture Exchange" Campaign Office
(English)
Campaign Secretariat
Mail: in.jp.70thanniv.foodcampaign＠gmail.com
Press Release | 70th Anniversary of the Establishment of Diplomatic Relations between Japan and India.
Japan’s MAFF introduces - "A Journey to Find Mutual Value in Indo-Japan Food Culture” Campaign to Commemorate 70 years of establishment of diplomatic relations between Japan and India through food culture exchanging
The Ministry of Agriculture, Forestry, and Fisheries of Japan (MAFF) are organising the campaign- "A Journey to Find Mutual Value in Indo-Japan Food Culture" to commemorate 70 Years of the establishment of diplomatic relations between Japan and India. With the collaboration of the Government of India and the Japanese Embassy, the nations would be cementing their historical relation and moving towards the centenary of diplomatic relations. On the occasion of the 70th Anniversary, MAFF wants to introduce Japanese food and food culture to the Indians and consequently, wants to explore the diverse cuisine of India.
The relationship between Japan, and the world’s largest democratic nation, India has strengthened with the flow of time. After centuries of multi-layered exchanges and relations, the two nations formalised their relation 70 years from now. However, this diplomatic relationship has deepened to a Special Strategic and Global partnership based on a deep respect for each other’s contributions in promoting peace, stability, and development in Asia and beyond.
Since the beginning of the relationship in the 6th century, the nations have collaborated on various fronts. It began with People to people exchange, which further contributed to cultural assimilation. With the Indian Monk, Bodisena, performing the consecration ceremony for the Great Buddha Statue at Todai-Ji, one of the most important temples in Japan. In recent times, the collaboration has extended to Economic Relations and Assistance, Cooperation in security Fields, Cultural cooperation. Moreover, approximately 40 thousand Indian Citizens reside in Japan, whereas approximately 10 thousand Japanese citizens reside in India.
Moving Forward with the same zeal. The two nations are commemorating the 70th anniversary of this ever-growing relationship; to respect, enjoy, and accept the differences between the two countries, to launch "A Journey to Find Mutual Value in Indo-Japan Food Culture". Moreover, this occasion would provide a phenomenal opportunity to all of India, including the next generation to learn about the strong and everlasting relationship between the two nations.
Embassy of Japan in India
The year 2022 marks the 70th anniversary of the establishment of diplomatic relations between Japan and India. The entire year will be made prominent through celebratory events. We consider this year a special opportunity to reminisce, be mindful of the present, and envision our future. It gives me a special pleasure that we can celebrate the 75th anniversary of the Independence of India and the 70th anniversary of the Japan-India diplomatic relationship together.
We also have a long history of people-to-people exchanges that can be traced back to the sixth century. For example, Buddhism was brought to Japan in the sixth century, and the philosophy of Buddhism formulated Japanese culture, including dietary and food culture.
Nowadays, we are facing challenges in building a Sustainable Food System (SFS) and one of the key components in building SFS is the culture of food. We, who have a common root in food culture, might be able to find a signpost for a sustainable future together.
The 70th anniversary between our two countries is based on the theme “Building a Future for Our Centenary.” This is the mantra that will guide us this year. The message is that we will together create our future and propel ourselves towards the 100th-anniversary landmark and beyond. I believe that a journey to find common value in food culture between India and Japan will make our friendship much stronger now and in the future.
2. What is “a Journey to Find Mutual Value in Indo-Japan Food Culture"?
In India, the book "IKIGAI: The Japanese Secret to a Long and Happy Life" by Héctor García has become a bestseller, and interest in knowing the secrets of Japan, the country with the longest life expectancy in the world, is growing. There is a growing interest in learning the secrets of Japan, the world's longest-living country.
The concept of "well-being" which refers to having a good physical, mental, and social condition (i.e., a state of intrinsic value), has gained popularity in Japan.
In each of the themes such as philosophy and health consciousness that form the basis of the “a Journey to Find Mutual Value in Indo-Japan Food Culture" between Indian and Japanese food, we will discuss the underlying essence of "IKIGAI", as well as the country where the word "IKIGAI" was born, and the Japanese food culture. We will promote the process as an opportunity to deepen interest in Japanese food culture.
3. Main initiatives
Japan’s MAFF invites all to commemorate this special occasion- 70th year of India - Japan Diplomatic Relation. With the cornerstone to accept and celebrate differences with the diverse cuisines of Japan and India, let’s find and enjoy our Mutual Value.
Join us for a treat of Japanese meals with exotic ingredients and secrets of a beautiful and healthy life.
the campaign- "A Journey to Find Mutual Value in Indo-Japan Food Culture", Indian influencers will be invited to taste real Japanese food. In addition, an online webinar will be conducted by Mr. Yanagihara, a Japanese food ambassador who has a worldwide following, especially in the US, Canada, New Zealand, and Brazil.
4. Sponsor
Ministry of Agriculture, Forestry and Fisheries
The mission of the Ministry of Agriculture, Forestry and Fisheries is to secure stable food supply, develop agricultural, forestry and fisheries industries, promote the welfare of farmers, forestry workers and fishery workers, develop rural areas and hilly and mountainous areas, realise multifunctionality of agriculture, promote conservation and cultivation of forests and enhance forest productivity, and ensure appropriate conservation and management of living aquatic resources.
For further information, please contact
Secretariat of "Indo-Japan Food Culture Exchange" Campaign (Japanese)
Aya Hamasuna
Email: 181hamasuna@tow.co.jp
Secretariat of "Indo-Japan Food Culture Exchange" Campaign (English)
Campaign Secretariat
Email: in.jp.70thanniv.foodcampaign@gmail.com